20+
Years experience
Global experience
Built inside complex, international organisations
Helix Revenue was founded by Mike Buick, a senior digital and commercial leader with over 20 years’ experience operating inside large, global organisations across multiple countries and regions.
Mike’s career has been shaped by working in environments where digital revenue is strategically critical, commercially exposed, and organisationally complex. Rather than advising from the outside, he has held leadership roles accountable for global ecommerce and digital performance, reporting into executive and board-level stakeholders, and navigating the realities of delivering results across markets, functions, and cultures.
Helix Revenue exists to bring that same leadership-level perspective to organisations facing moments of digital revenue risk, change, or uncertainty — particularly during platform migrations, operating model shifts, and periods of rapid growth or transition.
Founder Background
Leadership experience inside complex, multi-market organisations
Mike’s background spans senior roles in global B2B and B2C environments where digital revenue systems extend far beyond marketing or technology teams. His work has involved aligning commercial, digital, and operational stakeholders around shared revenue outcomes, often in situations where ownership was fragmented and accountability unclear.
He has led and supported large-scale digital transformation and migration initiatives across multiple regions, working with internal leadership teams, global agencies, and system integrators to protect revenue performance while platforms, content, and operating models evolved.
This experience informs Helix Revenue’s approach: commercially grounded, politically realistic, and designed to work in organisations where decision-making involves multiple stakeholders, governance layers, and competing priorities.
10+
Years in regulated sectors
How we operate
Ownership for complex revenue systems
Digital revenue challenges in global organisations are rarely isolated or local. They are systemic. Helix Revenue works at leadership level to bring clarity across markets, functions and platforms — ensuring decisions are commercially sound and globally coherent.
Helix Revenue scales through a trusted network of highly experienced global partners who have worked together across complex, multi-market environments over many years. This model allows specialist capability to be applied quickly and effectively, while maintaining single-point accountability and leadership oversight.
Single view of digital revenue
We establish a clear, shared understanding of digital revenue performance across markets, platforms and teams — so leaders are aligned on what’s really happening.
Ownership across markets and functions
We define accountability, decision rights and governance across global, regional and local teams, reducing friction and ambiguity.
Confident action in high-risk initiatives
We help leadership teams move forward decisively on complex initiatives — such as migrations or platform change — with reduced commercial and delivery risk.
Pattern recognition across global digital revenue systems
Across large, international organisations, the same digital revenue challenges tend to repeat — regardless of sector or market. Performance becomes difficult to explain, platform decisions are driven by technology rather than commercial impact, and regional teams operate with inconsistent data, priorities, and governance. Helix Revenue was built to address these systemic issues at leadership level. The focus is not on optimising individual channels, but on creating visibility, ownership, and operating rhythm across the entire digital revenue system so that decisions can be made with confidence and defended at board level.
What We Do in Practice
Helix Revenue works alongside founders, CEOs, and investment partners to create clarity, momentum, and accountability across digital revenue activity. You get: – A single, accountable commercial owner for digital revenue – Clear priorities aligned to growth and valuation impact – Governance across agencies, platforms, and internal teams – Board-ready reporting on what is driving performance — and what is not.
How Helix Revenue Works
Ownership, governance, and time-bound engagement
Helix Revenue operates alongside leadership teams during defined periods of digital revenue exposure or change. Engagements are deliberately time-bound, with a clear objective: stabilise performance, establish governance, and return confident ownership back to the organisation.
This approach avoids long-term dependency on external advisors and ensures that internal teams, partners, and leaders leave with a sustainable operating model rather than a set of recommendations.
Who We Work With
Helix Revenue works with two primary types of organisations:
PE-backed and high-growth businesses that need senior digital revenue leadership without the overhead of a permanent executive hire
Global and multi-market organisations that require governance, ownership, and board-grade clarity during complex digital change
In both cases, the common thread is complexity — multiple platforms, markets, stakeholders, and revenue channels that require leadership-level coordination rather than additional execution resource.
Experience Highlights
Talk to use today about your digital revenue challenge.
The extended Helix Revenue team
Global network of experts available to rapidly scale.
Helix Revenue operates with a trusted network of highly experienced freelancers and specialist consultants who have worked together across complex digital and ecommerce environments over many years. This extended team model allows Helix Revenue to bring deep, specialist capability into engagements — without the overhead, dilution or dependency of a traditional agency.
This model allows Helix Revenue to scale selectively when engagements require additional depth or regional coverage, while maintaining a senior-led, outcome-focused approach rather than a layered, junior delivery structure. All specialists are selected and directed by Helix Revenue, ensuring quality, consistency and accountability remain firmly owned.
1.
SEO Experts
They protect and grow organic performance across large, complex websites. Their role is critical during platform change and migration where revenue risk is high.
2.
CRO Specialists
They improve conversion across complex, multi-step digital journeys. Their focus is on identifying and removing friction that limits revenue.
3.
CRM & Lifecycle
They increase retention and lifetime value across CRM and lifecycle programmes. Their work ensures digital revenue extends beyond initial acquisition.
4.
Ecommerce & Platforms
They support complex ecommerce platforms, integrations and operating models. Their expertise enables scalable, reliable digital revenue performance.
Talk to use today about your digital revenue challenge.
Senior experience
Clear perspective
Confident decisions
Reduced risk